What is this

The images showing Naples went around the world. Photos, documentaries, special services have registered the rubbish emergency and the wars between clans. This is the image that the mass media chose to represent Naples. Naples is a badly made advertising campaign. It is managed by the individualist and negligent ruling classes along with the Neapolitans who never miss the chance to show off their cunning and art to get by. The local Mafia made the rest. But there is another less characteristic part simply made by common people that work, innovate and respect rules. A virtuous part that practically carries on the city. This part now has a name. Its name is Partenope.
The idea to convert Naples’ image into a new city comes from an advertiser, Claudio Agrelli, creative director of Agrelli&Basta who has obtained great success from the very beginning of its foundation in June 2008 with hundreds of members.
The name of Partenope continues to gather together a lot of professional people, business men, journalists, students, employers, mothers and fathers, but also Presidents, University teachers, big names. They like the idea to recreate a city and trace the border lines. The project aims to leave out not only the local mafia and micro racquet but also the vulgarity and immorality, the undergrowth of idle young people ready to commit criminal acts, and all the tolerant people who always justify who don’t respect the rules. We citizens of Partenope want to develop the civic culture, the sense of legality having the ambition to engrave on the citizens’ life through concrete enterprises. Whoever comes into the City and joins our care, is registered ex officio in the “registry office” of Partenope. All registered people are automatically recognized not as member but as citizens. They don’t receive a card but an identity card. The only binding engagement for who accept is subscribing and observing the ethic code of the City. A kind of etiquette where we can recognize everybody. In this way we want to reconquer basic rules of cohabitation.
An example? “Never fail an expectation, nor disappoint who put his trust in you” but also “If you have a paper to throw away, put it in your pocket until you find a basket”.
Elementary behaviors – as you see – that belong to us, but that we ignore for our convulsive daily life.
In 2009 Partenope’s citizens become more than 2000, in 2010 more than 3000. The growth is exponential and includes not only Neapolitan people but also Naples lovers crossing national borders.
Through the web site of www.cittadipartenope.it contacts arrived from 106 countries with more than 118.000 visits. In October 2008 the City was invited to the Columbus Day of New York by the Columbus Citizens Foundation catching the interest of the local daily newspaper America Today, in October 2009 the City of Partenope was presented to Tokyo, guest of the review “Italy in Japan”, the most important representation of Italy system in Japanese world. Partenope’s City is active in schools, into debates and meetings, it supports media actions and a system of direct democracy to carry on useful proposal to social organizations.
The mission of social responsibility by Partenope’s city embraces also the business world. In fact the course of Partenope’s Ethic firms has the aim to encourage Campania and Neapolitan economic fabric to be based on the Ethic and respect of rules.
Thanks to its continuous commitment, Partenope’s City can be defined not a “Second Life” but a “Second Chance” for Naples: a feeling that already exists in the heart of thousands people. For this reason it infects, involves, and above all enthralls.